Industry: AI Computer Vision
built an algorithm capable of matching candidates to roles with remarkable accuracy, but its public presence didn’t carry the same precision. The platform looked like any other recruiting site, and potential clients
The goal
Vista came to us with a clear intention: to elevate their digital presence and communicate their commitment to creativity and craftsmanship. As a studio that prides itself on innovative solutions and artistic flair, they needed a website that would do more than just showcase their portfolio — it had to embody their brand spirit and resonate deeply with their audience.
Our challenge was to design a site that feels both artistic and strategic, giving Vista a platform to express their creativity while also serving as a compelling business tool.
Medisight’s machine learning models were trained to detect early signs of disease in X-rays, MRIs, and CT scans, significantly reducing the time required for initial diagnostics. The challenge was creating a platform that could clearly communicate accuracy and reliability while meeting the strict compliance requirements of the medical industry.
The process
Our journey with Vista started with an exploration of their brand essence, diving deep into their values, target audience, and visual identity. We aimed to strike the right balance between bold, eye-catching visuals and thoughtful content that tells a compelling story.
We employed a modular layout that allows for easy updates and a seamless browsing experience. The use of subtle animations and curated visuals brings Vista’s projects to life while ensuring a consistent and engaging user experience.
We started with trust-building elements — clear certifications, transparent explanations of data handling, and human-focused photography of doctors and patients. The interface design was built for clarity, with minimal visual distractions, ensuring radiologists could focus on image analysis.
Results
The new site positions Vista as a creative leader, giving them a digital platform that not only showcases their work but also builds trust with prospective clients. Feedback has been overwhelmingly positive, with an increase in project inquiries and a stronger online presence that aligns perfectly with their vision.
technology was far ahead of its competitors, capable of recognizing objects in real time with exceptional accuracy. The challenge was communicating that speed and intelligence without drowning visitors in technical language. Translation of their AI recognition process into a visual narrative anyone could understand in under thirty seconds.
The interface design was built for clarity, with minimal visual distractions, ensuring radiologists could focus on image analysis.
We also designed an educational content hub explaining how AI-assisted diagnostics could complement, not replace, the role of medical professionals. This approach eased resistance and created buy-in from the healthcare community.
